What’s New

• 21 October, 2020
• /
• • Articles

Active TV Media News – 10.21.20

A curated list of articles covering TV Media and the Pandemic (10/14/20 – 10/21/20)

• 6 October, 2020
• /
• • Articles

Improving Financial Performance Responsibl...

See Active’s executives Kevin Farkas, Chief Risk Officer and Jeff Pappas, SVP, Enterprise Risk Management give a brief overview of how Corporate Trade can help address changes in consumer demand, pivot ...

• 24 September, 2020
• /
• • Articles

Preparing For Disruption: Planning for Pol...

At ANA’s 2020 Media & Measurement Conference, Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, demonstrated how they an ...

• 3 September, 2020
• /
• • Articles

Active TV Media News – 9.03.20

A curated list of articles covering TV Media and the Pandemic (8/27/20 - 9/03/20)

• 9 July, 2020
• /
• • Articles

Active TV Media News – 7.09.20

A curated list of articles covering TV Media and the Pandemic (7/01/20 – 7/09/20).

• 29 June, 2020
• /
• • Articles

For American Standard, “Mathvertisin...

• 20 May, 2020
• /
• • Articles

Active TV Media News – 5.20.20

A curated list of articles covering TV Media and the Pandemic (5/14/20 – 5/20/20).

• 8 May, 2020
• /
• • Articles

How Corporate Trade Has Become an Economic...

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments a ...

• 7 May, 2020
• /
• • Articles

Agency View – Keeping Your Agency’s Compet...

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

• 29 April, 2020
• /
• • Articles

Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.

• 23 April, 2020
• /
• • Articles

Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

• 22 April, 2020
• /
• • Articles

Providing CARE in Ad Messages: 8 Noteworth...

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is a look at 8 brands that we think are noteworthy.