Active offers agencies and clients strategic partnership opportunities to tap directly into our 275+ person media buying team to provide greater ROI on their media plans and scale their business.
Our team of over 275 seasoned media professionals become a resource to deliver measurable value to clients and a competitive edge agencies.
Through collaboration, thorough on-boarding and partnership, Active’s extensive buying resources become yours, often at no fee.
As an Agency partner, you’ll have direct access to our media investment positions, research and analytic capabilities and proprietary platforms to scale your business and deliver your clients measurable value.
By tapping into our $1.5+ billion annual buying power across the media landscape, your clients will receive the same media you’ve planned for them at more efficient delivery.
Join a list of agencies that choose to partner with Active to scale their business and stay competitive.
Once the partnership is formalized, the collaboration begins. Your agency will follow your typical planning process, develop your client’s strategies and establish all buying specifications.
Active’s media team will provide any necessary marketplace insights, evaluates client plans to assess how we can deliver optimal value, and align our investment positions with the agency and client needs.
Once the due diligence is a complete, we’ll submit a formalized buy proposal designed to meet all outlined specifications.
Since we’ll be an extension of your in-house team, everything gets pre-approved before we purchase any media. After execution, we’ll provide all proof of performance reporting that your agency and clients typically require.
The agency remains in complete control throughout the process.
While we will customize a process that works best for your agency and clients, we suggest a series of proven best practices that our experience has taught us yields the optimal results: