Preloader Close
What's New Video News 5.2.24



Get the latest perspectives, insights, and solutions from our industry experts and discover how others are achieving more through commercial innovation.

Explore Our Insights:

White papers

Uncovering the Benefits of Corporate Trade

Insights, Success Stories, and Real World Perceptions. A recent Brand Innovators survey conducted among senior marketers from a cross-section of industries revealed that while a majority are familiar with the general concept of Corpora ...

BBO Home Inclusion & Impression-based Buying: What You Need to Know

As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception. Nielsen’s latest change to the space is the inclusion of Broadband-Only (BBO) homes in the la ...

Weekly Viewership Report: May 11 – May 17

Here's a topline update on media week 20 viewership thanks to our research team at Broadbeam. ...


What’s Trending In Travel: ‘Paycations,’ More Solo Trips, Cooldowns

This article originally appeared in MediaPost.  After an explosive post-COVID comeback, domestic leisure growth decelerated through the back half of 2023 as consumer spend slowed amid tighter credit conditions. It looked like consumers might ha ...

Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be…

This article originally appeared in MediaPost.  By Corinne Casagrande | SVP, Strategy, Planning and Insight The U.S. economy keeps barreling along, driven by strong household demand and business investment. Recession calls are being resc ...

Using AI In Media Planning And Buying

This article originally appeared in TVNewsCheck By Carl Mayer | VP, Integrated Media of Active Entertainment Regardless of your industry, the goal of your planning and buying agencies remains the same: To get your message in front of th ...

Success stories

Funding Through Cash Cross Purchase Solutions

Challenge: A major financial institution needed funding to support their NASCAR racing team sponsorship. Solution: Active’s exclusive Cash Cross Purchase program provided significant incremental funding for the institution’s sponsorship needs by ...

Creating Value Through Corporate Trade

Challenge: A Telecommunications Company had excess inventory in the form of end of life phones. Solution: Active provided payment at full market value in two ways: the Cash Cross Purchase Program and the Trade Credit Program. Client committed t ...

Transforming Idle Capital Equipment into Media Value

Challenge A major Food Manufacturer had idle industrial machinery as well as short-coded dairy products. Both types of assets would be valued in secondary markets at significantly less than their assessed value. Solution Active purchased the mac ...


Achieving a Successful Corporate Trade Partnership

ANA Financial Conference 2021: In a session from the 2021 ANA Advertising Financial Management conference, Lisa Bialecki from Rust-Oleum, Empower’s Jessica Eng, and Active’s Cristina Dillow, presented a case study on achieving a successf ...

Active Stories: Ray Bojanowski, Mattress Discounters, Former Owner & CEO

Ray Bojanowski, Mattress Discounters, Former Owner & CEO talks about value and savings without comprising media reach all put forth by the strength of our team. Here he shares his Active Story. ...


Video News 5.2.24

U.S. MEDIA CONSUMPTION PROJECTED TO INCREASE Despite a small (-0.4%) downtick in time spent with media, the remainder of the year should show accelerated growth, driven by interest in the upcoming Summer Olympics and the Presidential election.  ...

Video News – 4.18.24

MOST CTV INVENTORY IS LINEAR When the official Q1 numbers are reported, Connected TV advertising is expected to have increased 3%. It may come as a surprise that this will actually be a boon to Linear TV. Bernstein Research reports that Linear Te ...

Video News 4.4.24

GENERATIONS: NOT SO CUT AND DRY For advertisers, age cohorts have long been one of the most basic, easily definable demographics to target.  But what do you do when a Gen Zer feels like a Millennial? A recent study by YouGov shows that the g ...

Press releases

Active Joins Dawn’s Best-in-Class Portfolio of Specialist Agencies

New York, NY (Nov. 17, 2020) — Active International is excited to join Dawn's fast-growing portfolio of best-in-class, specialist agencies with centralized data science, advanced analytics, and econometric measurement. Recognized as The Mode ...

Active International Named Among Canada’s Most Admired Corporate Cultures

ACTIVE INTERNATIONAL NAMED ONE OF CANADA’S MOST ADMIRED CORPORATE CULTURES Active delivers high employee satisfaction, low turnover and 60%+ top line growth during a disruptive time in the media industry TORONTO (November 28 2019) —&nbs ...

Active International Expands Into the Direct to Consumer Market

(Pearl River, NY October 10, 2019) - Active Media Services, dba: Active International announces the formation of Active Ventures Group. Active Ventures Group will incub ...

Meet Our Industry Leaders

Arthur Wagner

Co-founder & Executive Chairman

Arthur Wagner

Co-founder & Executive Chairman

Bill Georges

President & CEO (Global)

Bill Georges

President & CEO (Global)

Dean Wilson

Global Chief Operating Officer

Dean Wilson

Global Chief Operating Officer

Melissa Keller

Chief Client Officer

Melissa Keller

Chief Client Officer