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Insights

Insights

Get the latest perspectives, insights, and solutions from our industry experts and discover how others are achieving more through commercial innovation.

Explore Our Insights:

White papers

Uncovering the Benefits of Corporate Trade

Insights, Success Stories, and Real World Perceptions. A recent Brand Innovators survey conducted among senior marketers from a cross-section of industries revealed that while a majority are familiar with the general concept of Corpora ...

BBO Home Inclusion & Impression-based Buying: What You Need to Know

As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception. Nielsen’s latest change to the space is the inclusion of Broadband-Only (BBO) homes in the la ...

Weekly Viewership Report: May 11 – May 17

Here's a topline update on media week 20 viewership thanks to our research team at Broadbeam. ...

Articles

The Economy Is Rocking — Why Aren’t New Customers Flocking?

This article originally appeared in MediaPost.  By Corinne Casagrande | SVP, Strategy, Planning and Insight The Federal numbers released last week paint a juggernaut economy—surging into 2024 with a 3.3% GDP rise in Q4, hot on the heels of an ...

Doing More With Less In 2024

This article originally appeared in MediaPost.  By Corinne Casagrande | SVP, Strategy, Planning and Insight The shift in how consumers interact with media and technology has always impacted how marketers reach and engage with au ...

Next Year Will Bring Plenty Of Programming Gifts For Broadcasters

Award shows, major sporting events, and the Summer Olympics are among a rich slate of programming broadcasters can look forward to, offering a 2024 boost. By Alaina Donnellon | SVP, Local Media, at Active International 'Tis the sea ...

Success stories

Funding Through Cash Cross Purchase Solutions

Challenge: A major financial institution needed funding to support their NASCAR racing team sponsorship. Solution: Active’s exclusive Cash Cross Purchase program provided significant incremental funding for the institution’s sponsorship needs by ...

Creating Value Through Corporate Trade

Challenge: A Telecommunications Company had excess inventory in the form of end of life phones. Solution: Active provided payment at full market value in two ways: the Cash Cross Purchase Program and the Trade Credit Program. Client committed t ...

Transforming Idle Capital Equipment into Media Value

Challenge A major Food Manufacturer had idle industrial machinery as well as short-coded dairy products. Both types of assets would be valued in secondary markets at significantly less than their assessed value. Solution Active purchased the mac ...

Videos

Achieving a Successful Corporate Trade Partnership

ANA Financial Conference 2021: In a session from the 2021 ANA Advertising Financial Management conference, Lisa Bialecki from Rust-Oleum, Empower’s Jessica Eng, and Active’s Cristina Dillow, presented a case study on achieving a successf ...

Active Stories: Ray Bojanowski, Mattress Discounters, Former Owner & CEO

Ray Bojanowski, Mattress Discounters, Former Owner & CEO talks about value and savings without comprising media reach all put forth by the strength of our team. Here he shares his Active Story. ...

News

Video News 1.25.24

HOLIDAY SPENDING WRAP-UP It was a Happy Holiday season for retailers, with sales growing by 3.8% and reaching a record $964.4 billion. Hindrances like slowed-but-not-stopped inflation and high-interest rates were offset by a strong labor market a ...

Video News 1.11.24

CONSUMERS SAY: “MAKE STREAMING MORE LIKE CABLE!”A recent Hub Entertainment study revealed that almost 60% of household entertainment decision-makers would pay for a “one-stop shop” app to manage and pay for their subscriptions, even if it ca ...

Arthur Wagner to Receive Broadcasting+Cable Hall of Fame Lifetime Achievement Award

We are excited to announce that Arthur Wagner, our Co-Founder and Executive Chairman, has been chosen as an inductee for the 2024 Broadcasting+Cable Hall of Fame. In addition, he will be receiving the 2024 Lifetime Achievement Award during the cerem ...

Press releases

Active Joins Dawn’s Best-in-Class Portfolio of Specialist Agencies

New York, NY (Nov. 17, 2020) — Active International is excited to join Dawn's fast-growing portfolio of best-in-class, specialist agencies with centralized data science, advanced analytics, and econometric measurement. Recognized as The Mode ...

Active International Named Among Canada’s Most Admired Corporate Cultures

ACTIVE INTERNATIONAL NAMED ONE OF CANADA’S MOST ADMIRED CORPORATE CULTURES Active delivers high employee satisfaction, low turnover and 60%+ top line growth during a disruptive time in the media industry TORONTO (November 28 2019) —&nbs ...

Active International Expands Into the Direct to Consumer Market

(Pearl River, NY October 10, 2019) - Active Media Services, dba: Active International announces the formation of Active Ventures Group. Active Ventures Group will incub ...

Meet Our Industry Leaders

Arthur Wagner

Co-founder & Executive Chairman

Arthur Wagner

Co-founder & Executive Chairman

Bill Georges

President & CEO (Global)

Bill Georges

President & CEO (Global)

Dean Wilson

Global Chief Operating Officer

Dean Wilson

Global Chief Operating Officer

Melissa Keller

Chief Client Officer

Melissa Keller

Chief Client Officer