A major financial institution needed funding to support their NASCAR racing team sponsorship.


Active’s exclusive Cash Cross Purchase program provided significant incremental funding for the institution’s sponsorship needs by allowing them to receive cash in exchange for a future media commitment.


Active purchased an agreed to amount of the institutions planned national general & Hispanic cable, audio, local radio, sponsorships & podcasts.


  • Active delivered 20% of media spend value to the institution in support of the brand’s launch of a new branding effort.
  • Active continued the relationship with the institution and maintained a consultative relationship with the brand’s AOR.