As our media landscape continues to expand and evolve, measurement is becoming increasingly more complicated, and local video viewership is no exception. Nielsen’s latest change to the space is the inclusion of Broadband-Only (BBO) homes in the largest markets across the US. In this document we share details about this shift, the impact it’s having on local TV markets, and what you should consider in your local TV plans.

Download the Whitepaper.

View Pdf