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Active TV Media News – 9.03.20
Active TV Media News – 9.03.20

A curated list of articles covering TV Media and the Pandemic (8/27/20 - 9/03/20)

Active TV Media News – 7.09.20
Active TV Media News – 7.09.20

A curated list of articles covering TV Media and the Pandemic (7/01/20 – 7/09/20).

Active TV Media News – 5.20.20
Active TV Media News – 5.20.20

A curated list of articles covering TV Media and the Pandemic (5/14/20 – 5/20/20).

How Corporate Trade Has Become an Economic...
How Corporate Trade Has Become an Economic...

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments a ...

Agency View – Keeping Your Agency’s Compet...
Agency View – Keeping Your Agency’s Compet...

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

Agencies Deliver It. Show Them You CARE.
Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.

Active TV Media News – 4.23.20
Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

Providing CARE in Ad Messages: 8 Noteworth...
Providing CARE in Ad Messages: 8 Noteworth...

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is a look at 8 brands that we think are noteworthy.

Showing CARE: 8 Brands That Are Getting It...
Showing CARE: 8 Brands That Are Getting It...

These days, Advertisers are showing their compassionate side and stepping up with reminders that their brands are here to help and will be there when we all get to the other side of the Covid19 Crisis.

Brands Need It. Show Them You CARE.
Brands Need It. Show Them You CARE.

Thoughts on what Brands must provide though COVID-19.

Consumers Crave It. Show Them You CARE.
Consumers Crave It. Show Them You CARE.

Thoughts on engaging with customers through Covid19.

Active Joined the RAIN Podcast Business Su...
Active Joined the RAIN Podcast Business Su...

Jason Endres, Associate Media Director of National Audio, shares his key takeaways from the RAIN Podcast Summit last week.