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What's New Video News 01.08.26: Online Holiday Spending Up, But Growth Slowed
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Active TV Media News – 5.20.20
Active TV Media News – 5.20.20

A curated list of articles covering TV Media and the Pandemic (5/14/20 – 5/20/20).

Transforming Idle Capital Equipment into M...
Transforming Idle Capital Equipment into M...

A major food manufacturer had idle industrial machinery as well as short-coded dairy products.

Active TV Media News – 5.14.20
Active TV Media News – 5.14.20

A curated list of articles covering TV Media and the Pandemic (5/07/20 – 5/13/20).

How Corporate Trade Has Become an Economic...
How Corporate Trade Has Become an Economic...

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments a ...

Agency View – Keeping Your Agency’s Compet...
Agency View – Keeping Your Agency’s Compet...

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

Active TV Media News – 5.7.20
Active TV Media News – 5.7.20

A curated list of articles covering TV Media and the Pandemic (4/30/20 – 5/06/20).

Weekly Viewership Report: April 20 – April 26
Weekly Viewership Report: April 20 – April 26

Here's a topline update on media week 17 viewership thanks to our research team at Broadbeam.

Active TV Media News – 4.29.20
Active TV Media News – 4.29.20

A curated list of articles covering TV Media and the Pandemic (4/23/20 – 4/29/20).

Agencies Deliver It. Show Them You CARE.
Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.

Weekly Viewership Report: April 13 – April 19
Weekly Viewership Report: April 13 – April 19

Here's a topline update on media week 16 viewership thanks to our research team at Broadbeam.

Active TV Media News – 4.23.20
Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

Providing CARE in Ad Messages: 8 Noteworth...
Providing CARE in Ad Messages: 8 Noteworth...

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is a look at 8 brands that we think are noteworthy.

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