A large Hotel wanted to increase occupancy and revenue by upgrading in room TVs. They were looking for a major brand and factory direct pricing.


Active, a Samsung distributor, committed to supplying TVs at Samsung direct pricing that meet Hotel’s specifications. Active additionally committed to return 10% of the cost in transient and new group room bookings at hotel’s prevailing rates.


  • Hotel receives major brand TVs at desired pricing
  • Hotel receives incremental support and marketing of Hotel through Active’s Travel Group and marquee client base
  • Hotel realizes accretive transient and new group room cash bookings increasing occupancy and revenue. All bookings made by Active reservation center are net, non-commissionable, increasing Hotel’s revPAR.