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Active TV Media News – 5.14.20
Active TV Media News – 5.14.20

A curated list of articles covering TV Media and the Pandemic (5/07/20 – 5/13/20).

How Corporate Trade Has Become an Economic...
How Corporate Trade Has Become an Economic...

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments a ...

Agency View – Keeping Your Agency’s Compet...
Agency View – Keeping Your Agency’s Compet...

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

Active TV Media News – 5.7.20
Active TV Media News – 5.7.20

A curated list of articles covering TV Media and the Pandemic (4/30/20 – 5/06/20).

Weekly Viewership Report: April 20 – April 26
Weekly Viewership Report: April 20 – April 26

Here's a topline update on media week 17 viewership thanks to our research team at Broadbeam.

Active TV Media News – 4.29.20
Active TV Media News – 4.29.20

A curated list of articles covering TV Media and the Pandemic (4/23/20 – 4/29/20).

Agencies Deliver It. Show Them You CARE.
Agencies Deliver It. Show Them You CARE.

Thoughts on what agencies and marketing service providers must provide though COVID-19.

Weekly Viewership Report: April 13 – April 19
Weekly Viewership Report: April 13 – April 19

Here's a topline update on media week 16 viewership thanks to our research team at Broadbeam.

Active TV Media News – 4.23.20
Active TV Media News – 4.23.20

A curated list of articles covering TV Media and the Pandemic (4/16/20 – 4/23/20).

Providing CARE in Ad Messages: 8 Noteworth...
Providing CARE in Ad Messages: 8 Noteworth...

As we watch more TV and TV commercials, we see daily examples of brand marketers that are getting CARE right. Here is a look at 8 brands that we think are noteworthy.

Weekly Viewership Report: April 6 – April 12
Weekly Viewership Report: April 6 – April 12

Here's a topline update on media week 15 viewership thanks to our research team at Broadbeam.

Showing CARE: 8 Brands That Are Getting It...
Showing CARE: 8 Brands That Are Getting It...

These days, Advertisers are showing their compassionate side and stepping up with reminders that their brands are here to help and will be there when we all get to the other side of the Covid19 Crisis.

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