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Agency View – Staffing Strategy: The Liqui...

Agency View is Active’s take on “What’s Next” for agencies, marketers and the industry.

Active International Named Firehouse Subs®...

Active International, a seven-year business partner with fast-casual restaurant chain Firehouse Subs®, was awarded the 2019 “Vendor of the Year” award on June 26 at the annual Firehouse Subs Franchise ...

A Tale of Two Newfronts

This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we ...

Don’t Let Marketing Personalization ...

Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global gian ...

Cracking the Code on Brand Growth

When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tong ...

Elevating Customer Experience and Providin...

Discovering Accretive Value in Inventory C...

A Telecommunications Company had excess inventory in the form of end of life phones.

Achieving Financial Flexibility and Conver...

QSR was looking to mitigate gift card fees typically charged back to franchisees.

Utilizing Assets to Extend and Optimize Ma...

Retailer wanted to create awareness and drive purchase during the holiday season.

Eliminating Carrying Costs on Real Estate ...

Uncovering Media Efficiencies through Corp...

Managing Risk, Building Trust

A Financial Services client was sitting on unused Trade Credits from a defunct corporate trade company.

What’s New