Old and New can Work Together

At Active, we see the possibilities with consumer electronics brands capable of continuous reinvention in an ever-changing landscape.

Learning to fail fast without failing completely. The pace of consumer electronics innovation and paired with higher and higher consumer expectations can move the latest and greatest products to
yesterday’s news in a hurry. Fast commoditization continues to erode margin and challenges consumer electronics brands on how to differentiate from the competition. New product launches that don’t hit the mark can leave
companies with excess inventory that erode brand relevance even further.

Navigating a blurry channel landscape to reach consumers. While some major brands have been successful at establishing a direct-to-consumer model, Amazon and Best Buy still remain dominant
channels. Leveraging channels that deliver a large audience and finding ways to break through the clutter in those environments pose significant consumer electronics industry challenges.

Mastering omnichannel is now a must. How can consumer electronic brands master omnichannel retailing in ways that effectively connect with consumers online, offline, in physical stores, and on
mobile – from linear to social media, with relevant content and meaningful experiences?

We can help you transform this complexity into opportunity.