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Kevin Farkas for Procurement Foundry

See Active’s executives Kevin Farkas, Chief Risk Officer and Jeff Pappas, SVP, Enterprise Risk Management give a brief overview of how Corporate Trade can help address changes in consumer demand, pivots in corporate asset strategy and challenges to media budgets.

The marketing and ad world has sustained a serious shock, with some advertisers scrambling to find ways to change their messaging strategy and others looking for a way to exit their media commitments altogether.