RTB Wasn’t Built for CTV. Agents Can Be.
The article argues that real-time bidding (RTB), originally designed for display advertising, is not well suited to the complexity of connected TV (CTV). CTV’s scarce inventory, premium content, and unique measurement needs create inefficiencies within existing systems. Agentic advertising could address these challenges by using AI to optimize campaigns around advertiser goals, reduce manual processes, improve inventory access, and eventually expand programmatic buying into linear and broadcast TV.
See full article on Streaming Media
Snapchat promises advertisers faster conversions for the holidays
Snapchat launched its Commerce Power Pack ahead of the holiday shopping season, adding AI-powered Dynamic Product Ads to Sponsored Snaps and new optimization tools. These features aim to help advertisers turn product discovery into purchases faster. Snapchat says it delivers conversions about half a day faster than other major social platforms. The company is also testing tools for improving ROAS, third-party measurement, and omnichannel purchasing.
See full article on Marketing Dive
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
Pinterest is rolling out new AI-powered advertising tools aimed at helping brands reach consumers closer to purchase decisions. Visual Search Ads will place sponsored products in search results and Pin close-ups, while Performance+ adds Priority Products and self-serve A/B testing. Pinterest is also launching App Promotion and Restyle, giving advertisers more ways to drive lower-funnel results and connect products with visual discovery.
See full article on Modern Retail
How agencies can turn holiday intent into action
The article emphasizes that holiday shopping decisions now move rapidly from discovery to purchase, requiring agencies to connect creative, media and commerce strategies. TikTok plays a key role, with users discovering products, researching purchases and relying on creators for recommendations. Agencies should engage consumers earlier, use relevant creator-led content and streamline the path to purchase to convert growing holiday intent into measurable results.
