New Forms of Value Emerge

At Active, we see the fundamentals of commercial real estate are being rewritten for a new era. We see the possibilities of new businesses in commercial real estate for those companies with a deep understanding of shifting market needs and the agility to continually innovate while they operate.

Real estate disruptors are gaining traction. In a recent Deloitte study, survey respondents specializing in mixed-use and nontraditional properties said they plan to increase their capital commitment by a higher percentage than those focused on traditional properties. [source: Deloitte 2019 Real Estate Outlook].

For example, WeWork positions itself not as a commercial real estate (CRE) developer, but rather as a service company dedicated to creating environments for productivity, innovation, and connection. Since its founding in 2010, the company has grown to 287 physical locations across 77 cities and 23 countries globally with a $20 billion valuation – far outstripping the pace of traditional CRE companies.

Greater returns await those with greater vision. Possibilities await those capable of seeing beyond the value of physical spaces as more than commodities priced by the square foot, to experiential environments designed to foster connection and build community.

We can help you turn those yet-to-be-imagined possibilities into new realities.

Learn more about how we worked with a leading CRE developer to discover new opportunities.