This year marked the eighth annual IAB NewFronts in NYC. The two "OOOO" digital video platforms – Hulu & Vudu - scored presentation slots on the same day back to back. So for your reading pleasure, we ...
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global gian ...
When Dollar Shave Club founder Michael Dubin launched his now famous YouTube video in 2012, no one imagined that it would cause earth-shaking tremors under razor behemoth Gillette. But it did. The tong ...
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