ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
OpenAI is expanding ChatGPT Ads with conversion-focused tools, including beta oCPC campaigns that optimize for conversions while advertisers pay per click. New measurement integrations with Triple Whale, Sonar Optimize and Hightouch aim to improve attribution and optimization, while Automatic Advanced Matching will strengthen conversion tracking. OpenAI is also testing multi-product carousel ads and expanding ChatGPT Ads into Brazil and Mexico, signaling a stronger focus on performance and ecommerce advertising.
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Meta adds dedicated ad exclusion audiences
Meta has introduced exclusion-only custom audiences, giving advertisers a dedicated way to prevent specific people from seeing their ads. The feature can help brands avoid wasting ad spend on customers who have opted out of products or services, while also supporting compliance with legal and regulatory targeting restrictions. By creating permanent exclusions, advertisers can reduce accidental audience inclusion and gain greater control over campaign targeting and ad delivery.
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How Reddit uses community conversations to improve ad targeting
Reddit is using community conversations, user interests, and real-time behavioral signals to make advertising more relevant. Its AI-powered ad technology analyzes discussions and content to improve targeting, campaign optimization, creative development, and product matching. The strategy turns Reddit’s community knowledge into an advertising advantage, helping brands understand what people care about while positioning the platform as a valuable source of authentic consumer insights and intent.
See full article on Marketing Tech
Disney’s New AI Strategy: Make Good After The Sora Mess
Disney is moving forward with AI despite the OpenAI Sora deal not following through. During its Q3 earnings update, the company highlighted investments in AI for content creation, visual effects, streaming recommendations and marketing. Disney also announced a partnership with TikTok that lets creators use Disney IP fan-generated content. Executives have mentioned that AI will support human creativity, while other efforts focus on integrating Disney+, Hulu and ESPN data and technology platforms.
