In this episode of About That, Carl Mayer sits down with Alaina Donnellon, SVP Local Media & Print/OOH at Active International, to discuss political ad spending projections for the 2026 midterms and what’s driving the increased spending.

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About Alaina Donnellon: 

Alaina has over 15 years of experience at Active, specializing in the local video and audio marketplace. She has held positions of increasing responsibility in media buying, strategy and account management throughout her career. As SVP, Local Media, Alaina leads a dynamic team of over 50 media professionals with oversight on all local campaigns. Her role involves close collaboration with internal and external partners to craft strategic solutions, steering Active’s clients through the ever-evolving video and audio landscape.

For additional insights into 2026 political ad spending, read Alaina Donnellon’s article featured in TVNewsCheck.