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Shopper Marketing

Retailing Without Boundaries

Our Retail Shopper and Experiential Marketing Team identifies the latest innovations in consumer engagement and works with vendors who provide solutions that can deliver results for our clients.

As shopping habits change, it’s getting ever more difficult to engage consumers and generate meaningful returns in shopper marketing channels.

We help clients achieve sales objectives by combining shopper marketing with our cost-advantaged financial trading model.

From in-store product interactions to customized brand experiences, we provide full-service sourcing, oversight, and execution for a wide range of shopper marketing services.

With decades of experience in Shopper Marketing, we have a vast network of best-in-class vendors, allowing us to provide you with unmatched standards and innovative creative to engage with your target shopper at any point in their purchase cycle.

Our expertise in Retail Shopper and Experiential Marketing include:

  • Retail Fixtures, Displays, Conferences, Workshops
  • Experiences and events including Product launch Events, Virtual Reality, Promotions & Sampling, Tradeshow Booths, Pop-Up Shops and Mobile Tours
  • Shopper Marketing including AR Apps, Influencer Marketing Programs

A CPG company was looking to create meaningful relationships, drive trial and amplify positive experiences with consumers through an influencer marketing program.


Develop and implement a customized Brand Ambassador campaign around key food-related events throughout the year. Budget augmented through a combination of Cash and Trade Credit.

View Success Story

Featured Shopper Marketing Insight

Uncovering the Benefits of Corporate Trade
Uncovering the Benefits of Corporate Trade

Insights, Success Stories, and Real World Perceptions. Active International and Brand Innovators set out to gain insights into awareness, engagement, and attitudes about Corporate Trade among markete ...

Generating Engagement at Retail
Generating Engagement at Retail

Offering everything from Point of Sale to Displays & Fixtures to Packaging to Trade Show Booths and Pop-Up Stores.