ANA Financial Conference 2021:

In a session from the 2021 ANA Advertising Financial Management conference, Lisa Bialecki from Rust-Oleum, Empower’s Jessica Eng, and Active’s Cristina Dillow, presented a case study on achieving a successful corporate trade partnership. The team shared their process, execution, and lessons learned; describing how a creative integrated program on the Discovery Networks came to life through the Active trading model.