Challenge:
A major QSR needed help managing short-coded excess inventory.
Solution:
Active Freight & Logistics consolidated and resold excess inventory from 19 distribution centers across the country to client approved channels. Client made a commitment to purchase media through Active.
Execution:
Active placed Network Television and National Cable working with the client’s agency. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.
Benefits:
- Client was relieved of excess inventory and received full market value
- Media placement according to established media buying strategy
