Challenge:

A major financial institution needed funding to support their NASCAR racing team sponsorship.

Solution:

Active’s exclusive Cash Cross Purchase program provided significant incremental funding for the institution’s sponsorship needs by allowing them to receive cash in exchange for a future media commitment.

Execution:

Active purchased an agreed to amount of the institutions planned national general & Hispanic cable, audio, local radio, sponsorships & podcasts.

Benefits:

• Active delivered 20% of media spend value to the institution in support of the brand’s launch of a new branding effort.
• Active continued the relationship with the institution and maintained a consultative relationship with the brand’s AOR.