An OEM was not selling fully electric cars at acceptable volume.


Active powered automotive innovations by bringing in strategic partners and funding a capitalized cost reduction program that resulted in a first year zero cost lease which was attractive to certain municipalities. The client made a commitment to purchase a multiple of the cost reduction amount in media through Active.


Working with their agency, Active placed Local Television. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.


  • Client quickly created scale
  • Media placement according to established guidelines
  • Client received no cost PR for creatively supporting municipalities’ green initiatives