Political ad spending for 2026 is already surging, with totals projected to hit $10.8 billion. In this TVNewsCheck article, Alaina Donnellon, SVP of Local Media & Print /OOH at Active International, breaks down what this early spike means for the year ahead, including tighter inventory and shifting demand for local advertisers.

If you haven’t already, watch her recent interview on About That with Carl Mayer, where she discusses the dynamics of 2026 political advertising.