Target to Launch ChatGPT App with Multi-Item Baskets, Fresh Food
Target is launching a beta shopping app inside ChatGPT that lets users build multi-item carts, including fresh food, through natural conversations. Shoppers can get curated recommendations, add items, and choose Drive Up, Pickup, or shipping. After linking accounts, users receive personalized suggestions. The move reflects Target’s push into conversational commerce and broader retail trends toward AI-driven, goal-based shopping experiences.
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CTV’s Next Chapter: Why Unified Monetization Will Decide Streaming’s Winners
The streaming landscape for connected-TV is shifting from raw growth to efficient monetization. The article argues that operators who move beyond fragmented ad systems and adopt a unified monetization layer—one that manages ad demand, inventory, and optimization seamlessly—will dominate the market. Publishers must align their technology stack with high-quality ad demand and streamline operations for better yields without harming user experience.
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Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process
Meta introduced its new AI-powered ad targeting system, the GEM model, designed to boost ad relevance and efficiency. Built on large language model architecture and trained across thousands of GPUs, GEM delivers 4× better ad performance and 2× improved knowledge transfer over past systems. By combining behavioral and demographic data through custom attention mechanisms, it enhances ad personalization and automation in targeting, creation, and budgeting for advertisers.
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Marketing Research Finds a Lower-Cost Secret Weapon for Social Media
A new Collabstr study reveals that small businesses are finding success using hyperlocal influencers—ordinary people active on platforms like Yelp, Nextdoor, and Reddit—to promote services. These local voices, mostly suburban women, charge just $100–$250 per post, making them affordable marketing partners. About 11% now earn through such partnerships. Businesses mainly seek authentic reviews and referrals, though all must follow FTC disclosure and advertising guidelines.
