AI Is Helping Brand Safety Break Free From Blocklists
Brand safety in digital advertising remains flawed, with brands facing high ad block rates while still appearing in unsafe environments. Overreliance on outdated methods like keyword blocklists leads to missed opportunities, especially in quality content such as hard news. New AI tools, like Mobian, offer deeper contextual analysis to improve brand suitability. Fox and Mobian’s partnership highlights a shift toward sentiment-aware, real-time content targeting to balance brand values and business results.
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How AI is Changing the Picture for Out-Of-Home Advertising
AI is transforming out‑of‑home (OOH) advertising by enabling dynamic, contextually relevant creative across networks, automating media buying, and linking digital and physical media ecosystems. Advertisers can now target audiences more precisely and respond to performance in real time. As AI “stitches” OOH into digital campaigns, the industry must also guard against risks like disinformation and ensure ethical guardrails.
Snapchat at Advertising Week New York 2025- Enter the Chat
Snap is spotlighting its “Chat” format at Advertising Week NY 2025, positioning Snapchat as a space for intimate, brand‑friendly conversations. Its research shows 86% of U.S. social users welcome brand messages in chat. Through Sponsored Snaps, brands can engage users organically — e.g. Calvin Harris drove a 58% Spotify lift, Wendy’s saw 52M impressions. Snap will also debut a Measurement Playbook and host panels exploring chat strategies.
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Meta Greenlights Facebook, Instagram Ads based on AI Chats
Starting December 16, 2025, Meta will begin using data from user interactions with its AI assistant to personalize ads and content on Facebook and Instagram. Users will be notified beginning October 7. While sensitive topics like health, politics, and religion are excluded, there is no opt-out. The data will only be collected when users engage with Meta AI across the company’s apps.
