Meet The Netflix Ads Suite, Introduced By Ads VP Nicolle Pangis
Netflix’s new Advertising VP, Nicolle Pangis, introduced the Netflix Ads Suite at the Cynopsis and AdExchanger CTV Connect event. Launching April 1, the suite includes an SSP powered by Magnite and Netflix’s own ad server, aiming to bring personalized advertising similar to its content recommendations. The platform promises lower ad loads while maintaining viewer engagement, offering advertisers better performance and flexibility.
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The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers
The IAB Tech Lab has introduced a server-side solution to bypass restrictive web browsers, aiming to enhance programmatic advertising. This open-source framework, called a trusted server, shifts ad management from browsers to servers, allowing real-time bidding and ad delivery without third-party network calls. The initiative seeks to empower publishers by providing more control over monetization and data collection.
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Google Adds Search Terms Visibility to Performance Max Campaigns
Google has updated its Performance Max campaigns to include search terms visibility, allowing advertisers to see which search queries trigger their ads. This update also enables the addition of negative keywords directly from the Search Terms report, addressing a major criticism of Performance Max’s lack of transparency. This change aims to provide advertisers with more control and insight, making the campaign type more attractive.
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How TikTok’s new search ad format helps Eventbrite inspire eventgoers
Eventbrite has successfully used TikTok’s new Search Ads Campaign, resulting in a 66% increase in click-through rates. TikTok launched this tool to allow brands to target keywords in search results, tapping into the platform’s growing search activity. Eventbrite’s campaign targeting event-goers with keywords like “travel” has reduced acquisition costs by 33%. As social media search preferences rise, brands like Eventbrite are adjusting their strategies beyond traditional search engines.
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How UGC creators are transforming influencer marketing
Brands are integrating influencer content into their top-of-funnel strategies to drive awareness and measurable ROI. User-generated content (UGC) is now a key driver, outperforming traditional ads in engagement and conversions. Micro-influencers and niche creators are gaining traction, while AI enhances influencer selection and campaign optimization. Platforms like Pinterest are emerging as major players in social commerce, leveraging influencer content for discovery-driven shopping and higher conversion rates.
