Streaming TV Ad Rates are Falling and Amazon’s the Anchor
Amazon’s entry into the streaming ad market has driven costs down, with advertisers now paying approximately $40 per thousand viewers on Prime Video, similar to Netflix rates. This shift has prompted competitors to lower their prices to remain competitive. The increased supply of ad inventory, especially from Amazon, has created a buyer’s market, leading to more efficient pricing for brands.
Roku is on a Quest for Demand Diversification
Roku is diversifying its demand sources to boost revenue. In 2024, Roku’s platform business, including ad sales and streaming distribution, grew by 18%, reaching $3.5 billion. The company is enhancing relationships with demand- and supply-side platforms and expanding its home screen ad inventory to include various brand verticals. This strategy aims to increase engagement and ad revenue while maintaining a positive user experience.
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Retail Media’s Impact on Holiday Advertising Sales Rises: Sensor Tower
Retail media networks reached record ad impressions in Q4 2024, growing 4% year-over-year to 75 billion. Specialty retailers like Chewy and non-retailers such as Uber saw the largest gains. Personal care brands were the most active, contributing 7 billion impressions, followed by home and garden, and food and beverage. Consumer electronics also saw a significant boost. As more industries adopt commerce media models, experts predict slower growth due to challenges with standardization and measurement. Despite this, retail media spending is expected to rise 20% to $62 billion in 2025.
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Why SEO is Your Best Defense Against Declining Organic Traffic
As SEO evolves, businesses must shift their focus from solely growth to maintaining existing organic visibility. With the rise of AI-driven search and zero-click results, neglecting SEO can lead to significant declines in traffic. SEO not only drives growth but also defends against potential threats like algorithm changes, internal errors, and competitors. To prevent costly recovery, businesses should prioritize ongoing SEO efforts to protect their visibility and ensure long-term success.
See full article on Search Engine Land
