In 2026, Premium Video Fragmentation Creates a New Wave of Aggregators
The piece argues that rapid growth in ad-supported streaming has made premium video advertising abundant but highly fragmented across platforms, complicating purchase and measurement for advertisers. This fragmentation is driving demand for advanced aggregator solutions that unify premium inventory, standardize quality, and provide analytics. Successful aggregators will help marketers reach valuable audiences efficiently. To thrive in 2026, brands must prioritize premium placements, invest in measurement, and choose aggregation partners carefully.
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Google gives agencies access to data manager for AI ad targeting tools Share
Google is giving ad agencies and developers new AI-focused advertising tools by opening access to its Ads Data Manager via a new API, letting agencies connect their first-party data directly with Google’s ad platforms more easily. This aims to improve targeting, measurement, automated campaign optimization, and overall ad performance, with early partners already integrating the tools into Google Ads and other products.
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
Instagram has launched “Your Algorithm,” a new AI-powered tool that shows users what interests shape their Reels recommendations and lets them add, remove, or adjust topics to personalize their feed. Initially available in the U.S. and rolling out globally in English, this feature increases transparency and control over content discovery. For brands, it could boost visibility by aligning organic content with user-selected interests.
Retailers turn to AI for marketing, merchandising
Retailers are increasingly using artificial intelligence to improve marketing and merchandising strategies, though investment doesn’t always guarantee results, according to a Berkeley Research Group report. AI tools help stores personalize offers, forecast demand, optimize inventory and enhance customer experiences, but challenges remain in integration and measurable impact. Despite widespread adoption, companies must align technology with clear objectives to drive meaningful business outcomes.
