Partners and Affiliates

Broadbeam Media (Broad Beam Media, Inc.), an affiliate of Active, is our performance and analytics arm. Broadbeam approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, including direct response television (DRTV), advanced TV and digital. Using research-driven strategy, the agency utilizes proprietary tools to evaluate opportunities, find the most valuable impressions across all inventory and targets and optimize returns. In addition to an in-house research team that creates custom client solutions for evaluation and reporting, Broadbeam Media also extends production support for new media creative and video needs.

iNvolved Media, Inc. is a digital agency that plans, executes, optimizes and measures cross-channel media campaigns. Powered by proprietary technology, iNvolved marries data with consumer insights, behaviors and signals to develop refined audiences that deliver media results to exceed business goals. Areas of expertise include paid social, publisher-direct, programmatic, influencer marketing, search engine marketing, digital consulting and OTT. Based in New York City, the company is an affiliate of Active International.

Active International is the exclusive Barter agency of DAWN, a fast-growing portfolio of best-in-class, specialist agencies with centralized data science, advanced analytics, and econometric measurement. Recognized as The Modern Marketing Model, Dawn provides today's marketers fully integrated, highly collaborative, data-driven business solutions.

Active International is a gold-level marketing solutions provider of the Association of National Advertisers (ANA). The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy. Active supports the ANA through hosted events and speaking engagements that inform its membership with industry insights and ways our innovative business solutions can help their brands.

Active International is a longstanding member of the 4A’s, the advertising industry trade group that “empowers members to drive commerce, spark connections, and shape culture through infinite creativity.” Active’s leadership participates in the 4A’s measurement committee and the small/mid-size agency committee to name a few.

Active supports the IRTS Foundation, “a 501(c)(3) charitable organization dedicated to building future leaders and increasing diversity in the media industry.” Active’s IRTS involvement includes two board positions, event participation, and as a sponsor of the Summer Fellowship Program.