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What's New Video News 10.3.24

Partners and Affiliates

Involved Media is a full-service, independent media agency specializing in data-guided media strategy and buying, performance-driven tactical planning, proprietary research, custom reporting & analytics, and more. Based in New York City, the company is part of a global network with locations in Toronto, Canada and Melbourne and Sydney, Australia, empowering its mission of offering trusted service with global clout. Involved Media USA is a subsidiary of Active International.

Active International is the exclusive Barter agency of DAWN, a fast-growing portfolio of best-in-class, specialist agencies with centralized data science, advanced analytics, and econometric measurement. Recognized as The Modern Marketing Model, Dawn provides today's marketers fully integrated, highly collaborative, data-driven business solutions.

Active International is a gold-level marketing solutions provider of the Association of National Advertisers (ANA). The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy. Active supports the ANA through hosted events and speaking engagements that inform its membership with industry insights and ways our innovative business solutions can help their brands.

Active International is a longstanding member of the 4A’s, the advertising industry trade group that “empowers members to drive commerce, spark connections, and shape culture through infinite creativity.” Active’s leadership participates in the 4A’s measurement committee and the small/mid-size agency committee to name a few.

Active supports the IRTS Foundation, “a 501(c)(3) charitable organization dedicated to building future leaders and increasing diversity in the media industry.” Active’s IRTS involvement includes two board positions, event participation, and as a sponsor of the Summer Fellowship Program.