Challenge:

A Financial Services client was sitting on unused Trade Credits from a defunct corporate trade company.

Solution:

Active committed to using existing trade credits a partial payment for media, marketing and travel.

Execution:

Working with the client’s agency, Active has placed Network Television, National Cable, Digital and Print. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal. Program was successfully rolled out to local dealer partners.

Benefits:

• Client realized efficiencies through the utilization of Trade Credits
• Media placement according to established guidelines