Canada Formally Reverses Ban on TikTok’s Business Unit
Canada has reversed its 2024 order that required TikTok’s Canadian business to shut down over national-security concerns. After a court-approved settlement and new review, Industry Minister Mélanie Joly allowed the company to continue operating under strict conditions, including stronger data-protection measures, oversight of privacy practices, and protections for children. The decision lets TikTok maintain offices and jobs in Canada while addressing security concerns tied to its Chinese parent company, ByteDance.
See full article on The Wall Street Journal
How Programmatic – And AI – Took Over The 2026 Winter Olympics
The 2026 Winter Olympics showed how programmatic advertising and AI are reshaping sports media. Instead of relying only on traditional sponsorships and upfront TV deals, more ad inventory was sold programmatically through streaming platforms like Peacock. This allowed advertisers to target audiences in real time, optimize campaigns using data and AI, and lower barriers for smaller brands to participate in Olympic advertising. The shift signals a broader move toward data-driven, automated advertising in live sports.
See full article on Ad Exchanger
Podcasting in 2026: Expert AI Prompts Unveils the ‘Content Repurposing Engine’ to Fight Creator Burnout
A new toolkit from Expert AI Prompts, called “AI Prompts for Podcast Pros,” aims to reduce podcast creator burnout by automating time-consuming post-production tasks. The AI system can generate show notes, SEO descriptions, guest outreach emails, and promotional content while turning one episode into more than 10 marketing assets like newsletters and social posts. The company says the tool can cut production time by up to 70%, helping independent creators produce and promote content more efficiently.
See full article on the Cincinnati Enquirer
Netflix and NBCUniversal test hybrid marketing campaigns
Netflix and NBCUniversal are testing hybrid (“phygital”) marketing campaigns that combine live events with digital engagement to strengthen audience connections. These campaigns extend streaming content into real-world experiences, encouraging fan participation and social sharing. The strategy helps brands reach audiences across multiple platforms while building deeper fan loyalty. By blending physical experiences with digital media, both companies aim to create more immersive and measurable entertainment marketing.
