Active’s EVP of Media Investment & Innovation, Melissa Moschetti, joined an expert panel for the webinar The Mediaocean Current: TV Advertising’s Next Chapter Featuring Forrester.

The discussion brought together leaders in media and marketing to explore how television continues to evolve and what it means for marketers navigating today’s omnichannel landscape.

Held on September 25, the session featured insights from guest speaker Nikhil Lai, Principal Analyst at Forrester, who shared findings from his latest research, Mix TV Advertising’s Past and Future to Maximize Its Impact.

Moderated by Stephanie Dorman, COO of Prisma, the panel also included Tracy Chavez, EVP and Managing Director of PMX OneLocal.

👉 If you missed the session, you can watch the full recording here.