Roku Launches Its Own Self-Serve Ad Platform

Roku launched Roku Ads Manager, a self-serve ad platform to tap into rising Connected TV (CTV) ad demand. This platform allows advertisers to target audiences across all Roku’s streaming inventory, including Netflix and Prime Video. Brands can refine campaigns by geolocation, audience segment, and outcomes. Roku offers shoppable ads with interactive features, QR codes, and Shopify integration, making it easier for advertisers to measure and target performance-driven CTV campaigns.

See full article: adexchanger.com

Don’t Go Dark On Advertising During Election Season, New Research Suggests

iSpot’s survey of 24,000 consumers reveals that while 23% find political ads annoying, this irritation doesn’t significantly extend to brand ads during election seasons. In fact, 37% of respondents pay more attention to nonpolitical ads amid political campaigns. Brands shouldn’t pause campaigns but should remain vigilant, especially in swing states where ad costs rise. Humor and cautious messaging can help maintain audience engagement in this sensitive period.

See full article: adexchanger.com

Google Announces AI Advances for Advertisers

Google has introduced several new AI features for Google Ads, announced at DMEXCO. These updates include advanced AI creation assistance, AI asset generation, new AI parameter controls, and improved reporting. The enhancements aim to make ad creation more efficient and customizable, expanding tools to more languages and campaign types. Despite some challenges, these advancements are expected to significantly benefit advertisers by optimizing ad performance.

See full article: SocialMediaToday.com

What will it take to unlock in-store retail media?

With 84% of retail sales occurring in-store, smaller retailers face the challenge of leveraging in-store media to compete effectively. While they struggle with online traffic, they can utilize significant foot traffic to attract consumer packaged goods partners. By adopting advanced media technologies like kiosks and digital displays, they enhance customer engagement, track shopper behavior, and measure ad effectiveness. This emphasizes the need for innovative strategies in a competitive landscape.

See full article: MarketingDive.com