At ANA’s 2020 Media & Measurement Conference,  Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, demonstrated how they analyze data to detect when a market is about to be flooded with political ad spending, and shared how understanding consumer mobility during the pandemic has helped them attribute media more effectively. See their discussion in our short video from the event in which they discussed tactics for building the local reach you need and transacting with stations, digital video, OTT and fractional overlays.

ANA Video Link:

 https://www.ana.net/miccontent/show/id/v-lf-roi-sep20v-broadbeam