JOINT INDUSTRY COMMITTEE (JIC) REVEALS CERTIFICATION CRITERIA
The JIC announced its initial requirements for premium video cross-platform currencies. The requirements include the key areas of big data, technology & infrastructure, interoperability, privacy, transparency, governance & transaction flexibility, cross-platform measurement, and cross-media transparency, media integrations & stewardship. “To service the needs of both buyers and sellers, the JIC assembled media agencies, national programmers, streaming platform, and trade association with participating companies responsible for setting the standards for new demo and advanced currencies.” (OpenAP: 3/6/23)
WHY LOCAL TV IS ESSENTIAL
Even when it’s national or international news, “it’s the local angles that ultimately interest us most.” The fact that 62% of Americans watch local TV news on a daily basis creates a powerful way for advertisers to reach targeted and engaged audiences. Investing in local news for the long haul is also seen as a strategic move because there is trust & accountability through a connection to the community, its real-time viewing, and high-value sponsorship opportunities. “While the national news cycle might be the story getting the most play, local news is where audiences return for what matters most: things happening in their own backyard.” (AdvertisingWeek)
CTV REACH AND GLOBAL PROGRAMMATIC AD SPEND
According to Pixalate, advertisers could reach 98% of US households through programmatic buys based on the second half of 2022. “North American programmatic spend rose 40% year-over-year in 2022’s second half.” Last year on Roku, the top-grossing open programmatic apps were Hulu, Pluto TV, Sling TV, Plex, and Fubo TV; on the Fire TV platform, the top-grossing apps were Pluto TV, Philo, Tubi, Sling TV, and Fubo TV. Roku also “claimed a 50% share of all open programmatic CTV ads – its largest share since first-half 2020.” (MediaPost: 3/8/23)
BROADCAST TV CELEBRATING WOMEN’S HISTORY MONTH
Telemundo’s new campaign “Change The Game” honors Women’s History Month and will appear in public service announcements, special programming, community activations, employee events, and the Women’s World Cup this summer. According to the network, “Telemundo celebrates women every day of the year and this month we’re inviting all Latinas to unleash their confidence and the immense influence they have to shape their future.” Over on the ABC Owned Television plans are to air Women’s History Month stories in local newscasts on its 8 stations, ABC’s Localish channel, and the 8 ABC Owned Stations’ 24/7 live and local streaming channels, websites, mobile apps, and connected TV apps on Roku, Apple TV, Amazon Fire TV, and Android TV. Earlier this week, WABC anchor, Sade Baderinwa delivered welcome remarks at the General Assembly Hall, United Nations Headquarters in observance of International Women’s Day 2023 with the theme “DigitALL: Innovation and Technology for Gender Equality.” Tamron Hall will be hosting the special Our America: Women on a Roll where she “will lace up her skates and explore how women used skating as a platform to express their beliefs, form unbreakable bonds, and bring joy to themselves and their communities. (NextTV: 3/7/23, TVNewsCheck: 3/7/23)
It’s Always Sunny in Philadelphia has been named the hardest TV dialogue to follow with subtitles because of having so many words per minute. It is “the wordiest show on TV with 176.2 words per minute” as discovered in a study conducted by WordFinderX. For perspective, the National Disability Authority, recommends that subtitles should be no more than 140 words per minute. Other shows that closely followed Sunny were Brooklyn Nine-Nine at 174.6 wpm and Gilmore Girls at 167.8 wpm. The average wpm that the study found was 133.6 wpm even including comedies such as Modern Family and Parks and Recreation. (The Wrap: 3/2/23)
